When Instagram Stories were launched in 2017, it had surpassed Snapchat in a huge way. Instagram itself is now reported to have 1 billion monthly active users and that the Stories feature was seeing people spend more time on the visual social media platform. For businesses, this means a fantastic marketing opportunity, but what do people want to see from businesses? Here are some ideas to get you going and to make the most out of your 24-hour post.

Behind the Scenes

Give your followers a sneak peek of what is happening behind the scenes. Whether it be a few pictures or a video, giving your followers a glimpse of the creative process that goes into your product or service can peak interest. This might be a look around the office and what makes your space unique or a look at the work that goes into making a particular product.

Run a Poll

Polls are fun and easy ways of getting your followers engaged. Just use a poll sticker for a two-answer question to ask your followers which they like the most. You will be able to view results afterward and learn a bit more about your followers too, which can help with future marketing efforts. Polls can also be used as a little quiz with the answer revealed on the next slide.

Go Live!

Live video is such a great way of connecting with your audience, and there is a lot you can do with it. If you are at an event, give a little taster of what’s going on, particularly parts your followers would find useful. Have a chat to your audience about a specific topic or conduct an interview with someone of industry interest, asking followers to send in questions ahead of time or during the video. The great thing is that your interviewee doesn’t even need to be in the same room thanks to “Go Live with a Friend” feature.

Have Special Offers

Post a limited-time offer or voucher code that will expire within the 24-hours the post is up. It’s a fantastic way of rewarding your followers, drive traffic to your website and boost sales, as well as keeping people coming back to your Instagram feed.

Give Tips and Advice

Pick a day where you can give tips using Instagram Stories, like #TuesdayTips. People will know to check your Story for some advice or to learn something new.

Use Location Stickers

Location stickers are ideal if you’re targeting a local audience. Your story will show up in users’ Explore feeds and be part of a larger story for the area.

Use Hashtags and Mentions

This gives the potential for even more exposure. Hashtags aren’t just for normal posts, so use a relevant one in your Story, and now that people can follow hashtags, there is the potential for reaching a new audience.

Mentioning others in your Story is a great way of building relationships. They may even share your story to theirs, which again has the opportunity for more exposure.

You generally have 10-15 seconds to tell your story using Instagram Stories, so make sure it is eye-catching and engaging and sending a clear message to your audience!

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