Key Dates for Social Media – May 2019

May is a wonderful month for many! This month seems to be the bridge between Spring and Summer. The weather is turning warmer, there are more blue skies, and a lot of things are happening all the world over. May has a mixture of dates for awareness and just for fun. There are also plenty of annual events that social media will definitely be buzzing about. Here are just a few of those key dates for social media in May to include in your business’s social media planning.

Key Dates for May 2019 

1st – May Day – For those mainly in the Northern hemisphere, May Day is a day to celebrate the springtime.

4th – Star Wars Day – Star Wars Day is also a lot of fun on social media. Expect to see plenty of Star Wars memes and “May the fourth be with you!” Join in on the fun. With the recent teaser trailer for the next Star Wars film, this is sure to be a trending topic all over the world.

5th – Cinco De Mayo – Mexico celebrate their independence on this day and the world celebrates with them. Margaritas, anyone?

6th – Bank Holiday (UK) – It’s a day off for many in the UK! Will we see sunshine? If your business is closed for the bank holiday, let your customers know and ask what their plans are for the long weekend.

12th – International Nurses Day – Be sure to thank a nurse today! Their hard work is being recognized the world over today.

12th – Mother’s Day (US) – If you’re in the US, don’t forget Mom today! Are you a US-based retail business that sells gifts? Don’t forget to let your customers know the very last days to order so there’s no disappointment!

18th – Eurovision Final – It’s that time of year where Europe’s top talents perform to see which country comes out on top. Love it or hate it, the final and two semi-final dates leading up to it are always generating conversation on social media.

18th – FA Cup Final – Manchester City and Watford will be battling it out at Wembley for the famous FA Cup.

18th – World Whisky Day – And if you need an escape from the madness that is Eurovision and/or the FA Cup Final, there is always whisky. World Whisky Day celebrates the best whiskeys around the globe.

23rd – Turtle Day – We are becoming more aware of protecting turtles, from saving nesting sites to eliminating single-use plastics that have been causing harm. Today is an awareness day for them.

27th – Memorial Day (US) – Memorial Day is often a day of barbecues and (hopefully) sunshine, but it is a time to honor those who have fought and died for others.

27th – Bank Holiday (UK) – The UK are also enjoying a day off with the second bank holiday of the month.

28th – Amnesty International Day – Amnesty International Day is an awareness day to promote human rights worldwide. Unfortunately, there are still places in the world where human rights are denied, and persecution can come from it. Amnesty International are working to make others aware of injustices and to make a change.

Which Key Dates Should I Include?

These key dates for social media in May are sure to be trending topics. However, never feel the need to include every single date into your planning. Only choose the one your business and audience can relate to and can engage with. Which topics can you create engaging, quality content for? Does your business offer anything that can be tied in, for example, barware for World Whisky Day?

Find a Social Media Strategy That Works for You

There is no one-size-fits-all approach to social media marketing. It is all about what your customers want and what they will react to. We can help you put together that strategy and social media calendar, including key dates for social media in May that your audience can relate to. Come have a chat with us about our social media marketing solutions and let’s find the right one for your business.

 

Facebook Algorithm Change Explained – April 2019

We’re always saying it: “The only thing constant in social media is change” – and Facebook is proving that with another change coming to news feeds.

Facebook has said they have been taking steps to battle “fake news” but this latest update announced on Wednesday, April 10th shows they are taking even more steps to stop misinformation from appearing on our timelines. These changes could affect business Pages and Groups as they look to remove content that goes against their Community Standards to reduce the spreading of misinformation.

“Click-Gap”

The latest Facebook algorithm change brings a new metric designed to identify websites that are proving popular on the social media platform yet not anywhere else on the internet. This disproportion of popularity is often a sign that the source isn’t legitimate or is of low quality. Facebook will be lowering the reach of these links to ensure less people see them.

It’s not just links Facebook is targeting. They are currently testing an expansion of their Context Button which will help people decide what to read and trust to cover images too.

Facebook Groups

Facebook is also now cracking down on Groups that go against their Community Standards and Terms and Conditions. While the social media giants have been promoting the use of Groups for a greater community feel, they have recognized that Groups can also be a place where misinformation spreads rapidly.

Group Admins will be held responsible for what is being posted within the Group. Reach will be limited if content that has been labeled as false repeatedly gets posted. If content posted by Admins and Moderators, member posts they have approved, violates Facebook’s Community Standards and terms, then the Group will risk being shut down.

Also being rolled out soon, when members leave a Group, they will have the option to delete all their posts from that Group.

Instagram Changes

Instagram has also implemented a few changes affecting feeds. They are limiting the reach of content that may be questionable yet does not quite violate their standards. This includes photos that are suggestive, violent or inappropriate. While these photos will still show up in the feeds of those who follow the account, they may not show up under hashtag feeds or in Explore.

For the Greater Good?

For most of those running genuine Business Pages and/or Groups, these changes aren’t anything to worry about. However, it is a good warning to everyone to be wary of what is being shared. This is especially true of Group Admins who now have greater responsibility to ensure their group is not sharing low-quality links. Is it a legitimate source? Is it a topic that’s being discussed elsewhere?

What do you think about the new Facebook algorithm changes? Are they a good thing or going too far? Let us know your thoughts over on our own Page, Digital Flamingo, or in the comments!

Not sure if your business is posting what it should be? Need some tips on what content you should be sharing? Get in touch with us to arrange a social media consultation that sets you on the right path.