Planning Social Media for Christmas

Yes, this blog is all about planning social media for Christmas. Too soon, you say? Actually, now is the perfect time to start, and you’ll be glad you did…

We’re into the second half of the year now, and things seem to come quickly during this time. It’s easy to become overwhelmed with all the key dates that you should be capitalizing on from now until the end of the year. Taking the appropriate steps now will help reduce the stress that comes with the Christmas rush by keeping you more organized than ever.

With more people than ever using the internet to do their shopping or get inspiration, it is important to keep up a social media marketing strategy to help get you seen and appeal to potential customers. Consider these steps when developing your Christmas social media marketing strategy to stay as stress-free as possible this year!

Revisit past strategies

The very first thing you should do is look at how things went in past years. Did you able to advertise as much as you’d like to? Were customers engaged with the content you were posting? Were you finding yourself struggling for content ideas and posting last minute? What would you like to improve on the most? Think about these details now to help you develop a strategy.

Which products/services will be on offer?

You should have a good idea of the products/services you want to offer now and which you are going to feature as part of your social media for Christmas plan. You may need to work with suppliers sooner rather than later as they too will be getting ready for the Christmas season ahead.

Determine key dates

You will need to make note of important shipping dates as well and relay these to your customers. Be clear on what type of shipping you offer and what the final shipping dates will be. If you offer bespoke items, keep into consideration the extra time items make take to be personalized, along with the fact that times may take longer than usual due to demand.

Plan your content

Once you have determined the important dates, it is time to start planning social media content around them. Get a content calendar ready with different posts for various days/times. When you want to start posting about Christmas is entirely up to you, but we suggest to be ready around or right after Halloween.

Pages that are overly promotional don’t always get a great response. Have a good mixture of posts that are happy, light-hearted, and even festive! Digital Flamingo suggest starting off with the 50-30-20 rule: 50% entertainment, 30% curated content (shared posts that may be of interest to your audience) and 20% selling. Of course, this is just a good rule to stick with to start out. See what works best for you!

Ask questions, create polls, show gifs and memes…anything that you think your audience will like to get them engaged! You may even want to plan a competition or special offers during this time. Again, planning will help here and will stop you from rushing around trying to think of something to post or promote last minute.

Have images ready

Your social media posts should always have a visual to go with it, but sometimes finding the right picture can be stressful. Start taking photos of stock now and get them into your content calendar. Once you have photos to go with every post, you can start to schedule them in (yes, even this early!)

Don’t forget Black Friday!

Love it or hate it, Black Friday is coming on November 29th this year. It’s the biggest shopping day of the year, online and in-store. Whether or not you decide to offer discounts is completely down to you, but there is no ignoring the impact of the day. It may be worth mentioning Black Friday in some capacity as part of your social media for Christmas strategy, so you don’t get overlooked by the thousands of online shoppers looking to buy on the day. We definitely suggest using the day to promote.

Taking these steps ensures you know what it is you will be promoting, how you will be promoting it and pictures to go with it. No more scrambling on the day to decide what it is you should be posting!

Marketing experts suggest having your social media for Christmas plan in place by mid-October, so don’t delay in getting everything together now to help reduce the stress on you later! Digital Flamingo can assist in putting together a Christmas social media marketing strategy for your business, including a sample monthly content calendar. Contact us today and let us help make this busy time of year a bit more relaxing and enjoyable for you!

Get Blogging!

Blogging is a tremendous tool that individuals and businesses can really take advantage of. You can literally pick any platform best for you and write anything your heart desires, from the latest makeup trends to your views on the political world. You no longer have to write a letter to the editor of a local paper to get your opinion heard or to get news about your business out there.  blogging

Businesses are using blogs to help others stay up-to-date with their industry, attract customers and of course, use the platform to increase SEO! Whether it is to let customers know about some company news or information about something related to the industry, blogging comes with many benefits.

A blog is really what you make of it, but if you have an end goal in mind, like to attract customers and increase SEO, then you must do so effectively. Here are a few tips on how to get started.

Know your audience 

Who is your target market? You want to make sure your tone and words used appeal to that audience. It helps to create a consumer profile. What does a typical consumer of your service/product like? What do they do for fun? Where are they located? Knowing the answers to these will help you communicate and better appeal to your ideal audience.

Pick a topic

Your topic should be related to your industry and quite specific too. For example, if you are selling skin care products, it wouldn’t do you much good to write a blog on just “skin care”. You’ll run out of things to write about! Stick with topics like “How to deal with dry winter skin” or “5 ways to tackle redness”.

Your opening sentences should be captivating

I remember in school learning about how a goldfish had the attention span of a mere nine seconds. Thanks to the internet and the instant information age, humans now have an attention span less than that. If your opening sentences are not interesting enough for the reader, they will move on.

Edit, proof, format!

It doesn’t hurt to look over your post again. Any pictures inserted may move text, so don’t be afraid to go back and edit or re-format.

Add tags

On WordPress, they’re “tags”, on Blogger, they’re “labels”…whatever they’re called, use them. Insert the keywords surrounding the blog. Not only will it help categorize blog posts, making it easier for people to find posts of the same type, but it will also help with your SEO.

Have a call-to-action at the end

Invite readers to subscribe, order a product, leave a comment, go to another page, follow/like on social media…anything. Get your audience to interact.

Include links to other pages

You’re not sending readers away. Studies have shown that linking to quality pages that aren’t spam/malware can have a positive effect. You may want to check every once in a while that these links are still in good, working order since you don’t want broken links.

Include visuals

This is going back to the attention span (or lack thereof) I mentioned earlier. Visuals are always useful and will keep a reader’s interest. Also when you save your pictures, be sure to save them with keywords related to your product or service. Search engines scan the names of pictures too. It all helps with SEO!

Numbers in titles can be great but use wisely

“5 easy tips for blogging” is a lot less daunting than “34 things to do while blogging”. Just use common sense as to when it would be appropriate.

Have you been inspired to start a blog? If so, we would love to hear about it!

At Digital Flamingo, we offer regular or one-off blog posts, completely unique and tailored to your business and audience. Get in touch with your blogging questions or to discuss blog packages for your business.

Key Dates for Social Media Marketing in July

Planning your strategy for July and the rest of the summer? Then take a look at these key dates for your social media marketing efforts for the month!

Sports like tennis, football, and cycling dominate this month, but there is also an abundance of “just for fun” days that are worth considering throwing in here or there if it is something your audience can enjoy and relate to.

Key Events in July

Wimbledon is finally here, and even though it is mainly about the tennis, it’s about the strawberries and cream too! Women’s Finals take place on Saturday, 14th July while Men’s Finals take place the next day on Sunday the 15th.

The 4th of July is Independence Day in America. This day is always massive, with people out celebrating with fireworks and barbecues. Handy hashtags are #4thofJuly, #Happy4thofJuly, #IndependenceDay, and #fireworks.

The World Cup Semi-Finals will be on Tuesday the 10th and Wednesday 11th of July, and the final will be taking place on Sunday, 15th July with people from around the globe watching to see who becomes the new World Champions. With reigning champions, Germany already knocked out and other surprises popping up already, it is sure to be a very interesting final with a lot of conversation on social media surrounding it. Try using #WorldCup2018, #WorldCupFinal, or #WorldCupFinal2018 and ask your audience their predictions for the final.

Comic Con International is taking place on the 19th through the 22nd of July and is always a great event to get involved with on social media, especially if you sell any related products. From famous superheroes to cult fan favourites, Comic Con is really an extremely fun event, and people from around the world will be using social media to see what’s happening in San Diego.

Have Fun with Your Posts Too!

Of course, there are the “just for fun” days as mentioned earlier too. World Emoji Day, celebrated on July 17th because of that being the date shown on the calendar emoji, is actually a thing (Really! This video explains it all: https://youtu.be/gqtCzJCK22I). It’s the perfect day to get your audience engaged – even if it’s just through emojis!

The month ends with Junk Food Day and Cheesecake Day. These need to explanation – just enjoy! Again, these are opportunities to engage with your audience in a relaxed, fun way. Find more “just for fun” days in July here.

Don’t forget your general popular hashtags popular for this time of year, including:

  • #Summer
  • #Summertime
  • #Summerishere
  • #IceCreamMonth
  • #IceCream
  • #FamilyVacation
  • #FamilyHoliday

Try to implement some of these events and celebrations into your social media marketing calendar this month! Need help setting up a strategy? Get in touch to discuss how we can work together to develop a healthy social media marketing plan for your business.