Facebook changes see less “low quality” links on news feeds

Facebook has been taking the steps to reduce “fake news” from making its way to our news feeds, but in addition to that, the social media giants recently announced they are now working towards reducing the number of website links that are loaded with ads and pop-ups and do not have substantial content from appearing on news feeds.

Facebook says they are acting on requests from users who click on misleading links only to be bombarded with malicious ads and pop-ups. From last Wednesday, they have started rolling out a reduction of these low-quality links. The process will take a few months, but they have already reviewed thousands of links to determine the similar characteristics they have to put together an artificial intelligence system to identify new links that have been posted and make sure they don’t get seen on news feeds.

This is just part of the recent updates the social media platform have done to weed out the “financially-motivated spammers” and enhance the user experience while keeping users safe from malicious pages. Image result for facebook

What does this mean for you?

If Facebook artificial intelligence system feels you do not have substantial content and more ads, then this can affect your reach greatly. This may prevent you from creating ads using that link.

Alternatively, links that have high-quality content should see an increase.

What you can do

Even if your page is genuine, you will want to make sure the AI sees it that way. While most small business pages won’t have to worry about this, if the page is full of affiliate links and pop-ups and not a lot of actual content, then your landing page should be reconsidered. Facebook says to continue posting content your audience will enjoy looking at, meaning more content and pictures and fewer ads, redirections, and pop-ups. As previously mentioned, you may see a small increase in reach if your links are to landing pages that show the audience exactly what they are looking for.

If you worry about your content, contact me to have a chat about how I can help not only in terms of quality but SEO too!

You can also find me on Facebook and Twitter!

Why You Should Hire a Proofreader

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” – Dr Seuss

So you’ve spent a lot of time getting your ideas compiled and put them to paper (or word document), putting your heart and soul into your work. Great! Now what? I know you’re anxious to get it out there, whether it’s a large piece of work such as your first eBook or a professional training manual you put together for your industry, or a smaller piece of work like e-mail marketing templates, but it is always a good idea to have a Professional Proofreader on board to ensure your work is crisp, clean and ready for your audience. Many of us feel we can just do it ourselves or have a friend look at it (and it’s never a bad idea to do so as well), but there are great reasons why you should have a professional on board. Here are a few:

Proofreaders are experts in communication. They can help correct grammar and ensure the tone is right for your audience.

A Proofreader will be honest with your work as well. They will tell you what works and what doesn’t with no hesitation. They have your best interests in mind and will not steer you wrong!

Finally, hiring a Proofreader can help alleviate some of the stress that comes with producing a document. We all make mistakes, but you know that an expert will be ensuring your work is error-free before it goes onto the next stage whether that be self-publishing, a presentation or towards a degree!

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Whether your work is personal, for work or academic, I can proofread and edit with a quick turnaround (See examples of past work including published novels in our Portfolio)! Talk to us about your needs and we’ll help you with that winning piece of work!

Easy Tips for Blogging

Blogging is amazing, isn’t it? You can literally pick any platform best for you and write anything your heart desires, from the latest makeup trends to your views on the political world. You no longer have to write a letter to the editor of a local paper to get your opinion heard. blogging

Now, businesses are using blogs to stay up-to-date on their industry, help gain customers and of course, use the platform to increase SEO!

I recently met with a client who was interested in learning how to blog effectively. Before the meeting, I came up with a list of tips on how to create a blog and maintain a blog for her business. I decided to share them in my own blog.

Know your audience – Who is your target market? You want to make sure your tone and words used appeal to that audience. It helps to create a consumer profile. What does a typical consumer of your service/product like? What do they do for fun?

Pick a topic – A bit obvious, but of course you need something to write about, but you should be specific. For example, if you are selling skin care products, it wouldn’t do you much good to write a blog on just “skin care”. You’ll run out of things to write about! Stick with topics like “How to deal with dry, winter skin” or “5 ways to tackle redness”.

Your opening sentences should be captivating – I remember in school learning about how a goldfish had the attention span of a mere nine seconds. Thanks to the internet and the instant information age, humans now have an attention span less than that. If your opening sentences are not interesting enough for the reader, they will move on.

goldfishEdit, proof, format! – It doesn’t hurt to look over your post again. Any pictures inserted may move text, so don’t be afraid to go back and edit anything.

Add tags – On WordPress, they’re “tags”, on Blogger, they’re “labels”…whatever they’re called, use them. Use your keywords of the blog here. Not only will it help categorize blog posts, making it easier for people to find blog posts of the same type, but it will also help with your SEO.

Have a call-to-action at the end – Invite readers to subscribe, order a product, leave a comment, go to another page, follow/like on social media…anything. Get your audience to interact.

Include links to other pages – You’re not sending readers away, you’re helping your SEO!

Include visuals – This is going back to the attention span (or lack thereof) I mentioned earlier. Visuals are always useful and will keep a reader’s interest. And when you save your pictures, be sure to save them with keywords related to your product or service. Search engines scan the names of pictures too. It all helps with SEO!

Numbers in titles can be great but use wisely – “5 easy tips for blogging” is a lot less daunting than “34 things to do while blogging”.

Writing an eBook

I have been doing quite a bit of editing for novels/plays that are being put on Kindle.

While it is quite easy to get your work published on Kindle, it is important to get the format right, which I have found to be different than writing for print (with margins, gutters, etc).

I have come across many of the same errors whilst editing and have made a quick list in the process on how to make sure your eBook comes out looking right on Kindle platforms! There are many different platforms to read an eBook now, not just a physical Kindle device. For example, I just have the Kindle app on my Android phone. Your book may look different from platform to platform so it is important to get the content in good flow, and chapters starting on new pages, and the like. Here are some of my tips for writing for self-publishing:

Quick Tips on Writing for Publishing

If your book is intended for print, it is recommended to start your writing on a template with the appropriate margins. You can find templates depending on the size you want your book here.

Ensure font and size is suitable for print. You can never go wrong with Times New Roman. Never go lower than a 10 font size. 14 may be too big, depending on your audience.

Single or exact spacing is recommended, depending on font/font size.

It is good practice to insert Page Breaks between chapters/sections. This ensures the chapters/sections won’t mesh together, and that these will start on new pages.

REMEMBER WHAT FORMAT YOU ARE WRITING FOR. What it looks like on your screen is not necessarily how it will look on Kindle. If you are writing for Kindle, keep it simple. People will read an eBook on several different platforms. To make sure it flows on all platforms, make sure your text is simple, and not too complicated with several text/margin/format changes. Rid of any unnecessary spaces between words/lines. Keep margins “normal”.

Of course, if these seem like too much, I am happy to help! Contact us to see how I can help clean up your work to get ready for publishing.